When hair is still damp, divide into 4-6 sections. Start with a nickel-size dollop of gel and use the Rake & Shake technique. Spread gel through the first section, with fingers separated like a rake. Rake fingers through under-sections of hair first. Then, work downward from the crown to the ends and then rake from the temple and forehead to the crown. This ensures complete coverage and prevents under-sections from stacking out once dry. Then holding the ends, shake hair back and forth to create curls. Repeat process using more gel as needed for each section. Let hair dry naturally or blow-dry on low heat with a diffuser. 

Water/Aqua/Eau, VP/VA Copolymer, Propylene Glycol, PEG/PPG-17/18 Dimethicone, Hydrolyzed Silk, Silybum Marianum Extract, Glycine Soja (Soybean) Seed Extract, Hydrolyzed Vegetable Protein, Retinyl Palmitate (Vitamin A),Glyceryl Stearate, PEG-100 Stearate, Polyurethane-18, Triethanolamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Lecithin, Xanthan Gum, Disodium EDTA, Iodopropynyl Butylcarbamate, Citric Acid, DMDM Hydantoin, Butylphenyl Methylpropional, Benzyl Salicylate, Linalool, Limonene, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Fragrance/Parfum. 

Ouidad is dedicated to empowering individuals with curly hair to understand, enhance and love their hair.

WE

believe in humbly and consistently serving and educating our customers, team, and community. Success will follow. We are committed to providing exceptional service that is personalized, empathetic, truthful, respectful and proud.

place education at the core of everything we do and are devoted to educating our stylists and customers about the unique needs and solutions for naturally curly hair.

are the pioneers of the curly hair revolution. We formulate products exclusively for curly hair — working from the inside out — to leave hair healthy, manageable, and frizz-free. We are committed to delivering the highest-quality, results-oriented solutions for all kinds of curls.

create a welcoming environment that is an oasis and refuge, where curly haired people feel at home; where their individual stories and desires are heard; where their hair is understood and appreciated.

belong to a global curly hair community and leverage our resources to make a difference in our community every day, not just once a year.

believe our employees ARE the company. They’re our most precious resource. They are filled with knowledge and passion for our mission, and are eager to help.

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