OUIDAD PlayCurl Curl Amplifying Foam
- Targets flat, limp areas with a volumizing moisture boost
- Helps create a full-bodied, optimized curl pattern
- Breathable, layerable formula won't dry out or weigh down curls
Loose Curls can become limp, lifeless and flat at the root and throughout the hair strand due to loss of moisture and internal weight. Typical volumizing products can further dry out the cuticle and further deflate the curl pattern. For consistent, high performing curls, Loose Curls need to be boosted from the inside with instant moisture and lightweight hold.
PlayCurl Root Volumizing Foam boosts Loose Curls and builds body with an infusion of moisture and lightweight, non-drying polymers. This targeted treatment instantly activates curl formation and lifts where it's needed, without adding curl-suppressing weight.
When hair is still damp, divide into 4-6 sections. Start with 2-3 pumps of foam and use the Rake & Shake technique. Spread foam through the first section, with fingers separated like a rake. Rake fingers through under-sections of hair first. Then, work downward from the crown to the ends and then rake from the temple and forehead to the crown. This ensures complete coverage and prevents under-sections from stacking out once dry. Then holding the ends, shake hair back and forth to create curls. Repeat process for each section. Let hair dry naturally or blow-dry on low with a diffuser.
Water (Aqua), Sodium Polystyrene Sulfonate, Steareth-100, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Arnica Montana Flower Extract, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, PEG-40 Hydrogenated Castor Oil, Panthenol (Provitamin B5), Trideceth-9, Polysorbate 20, Butylene Glycol, Fragrance (Parfum), Disodium EDTA, Benzoic Acid, Ethylhexylglycerin, Phenoxyethanol.
Ouidad is dedicated to empowering individuals with curly hair to understand, enhance and love their hair.
believe in humbly and consistently serving and educating our customers, team, and community. Success will follow. We are committed to providing exceptional service that is personalized, empathetic, truthful, respectful and proud.
place education at the core of everything we do and are devoted to educating our stylists and customers about the unique needs and solutions for naturally curly hair.
are the pioneers of the curly hair revolution. We formulate products exclusively for curly hair — working from the inside out — to leave hair healthy, manageable, and frizz-free. We are committed to delivering the highest-quality, results-oriented solutions for all kinds of curls.
create a welcoming environment that is an oasis and refuge, where curly haired people feel at home; where their individual stories and desires are heard; where their hair is understood and appreciated.
belong to a global curly hair community and leverage our resources to make a difference in our community every day, not just once a year.
believe our employees ARE the company. They’re our most precious resource. They are filled with knowledge and passion for our mission, and are eager to help.
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We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.