Start by dividing clean, damp hair into 4-6 sections. Using Ouidad's Rake & Shake Technique, spread a nickel-size dollop through each section, with fingers separated like a rake. Begin application at the nape of the neck, raking fingers through undersections of hair. Then, at the crown, use fingers to rake downward towards the ends. Then, rake from the temple and forehead to the crown. This will ensure complete coverage and help prevent the under layers of hair from stacking out when dry. Then, holding the ends of hair, shake hair back and forth to release and create curls. Repeat process for each section. Let hair dry naturally or blow-dry with a diffuser. 

Water (Aqua), Alcohol Denat, Glycerin, Dimethicone PEG-8 Meadowfoamate, Polysorbate 20, PVP, VP/DMAPA Acrylates Copolymer, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Arnica Montana Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Panthenol (Provitamin B5), Butylene Glycol, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum). 

Ouidad is dedicated to empowering individuals with curly hair to understand, enhance and love their hair.

WE

believe in humbly and consistently serving and educating our customers, team, and community. Success will follow. We are committed to providing exceptional service that is personalized, empathetic, truthful, respectful and proud.

place education at the core of everything we do and are devoted to educating our stylists and customers about the unique needs and solutions for naturally curly hair.

are the pioneers of the curly hair revolution. We formulate products exclusively for curly hair — working from the inside out — to leave hair healthy, manageable, and frizz-free. We are committed to delivering the highest-quality, results-oriented solutions for all kinds of curls.

create a welcoming environment that is an oasis and refuge, where curly haired people feel at home; where their individual stories and desires are heard; where their hair is understood and appreciated.

belong to a global curly hair community and leverage our resources to make a difference in our community every day, not just once a year.

believe our employees ARE the company. They’re our most precious resource. They are filled with knowledge and passion for our mission, and are eager to help.

We offer FREE Standard Shipping on all U.S. merchandise orders $50 and over (excluding taxes).

We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.

Learn more about our SHIPPING and RETURNS AND EXCHANGES policies.