IT'S A 10 SILK EXPRESS MIRACLE SILK DAILY SHAMPOO
Vendor: IT'S A 10
It’s a 10 Silk Express Miracle Silk Shampoo. Clean, Shiny, and Silky Smooth
Give hair the unbeatable softness and luster that comes with pure silk in every shampoo. It’s a 10 Haircare’s Silk Express Miracle Silk Shampoo strengthens and nourishes hair with the power of silk, in a formula light enough for everyday use. Starting from the first shampoo, styling becomes easier thanks to silk proteins that reduce drying time, protect against heat damage, and seal the hair cuticle for beautiful shine and strength. Combined with other natural extracts and ingredients, Silk Express Shampoo instantly leaves hair smooth, manageable, and touchable in just minutes a day.
Hydrolyzed Silk: an easy-to-absorb silk protein formula that restores natural lightweight moisture balance while adding strength and shine
Sunflower Seed Extract: natural sunscreen that guards against dryness and color fading or brassiness
White Mulberry Leaf Extract: gentle botanical oil used in the production of silk
Palm Oil: nutrient-rich plant-based oil with rich conditioning properties
Panthenol: highly effective strengthener
Linalool: plant-based shaper and fragrance
Wet hair thoroughly and lather throughout, using a gentle massaging motion.
Rinse out thoroughly and repeat if desired.
Follow with It's a 10 Miracle Silk Conditioner.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfocetate, Disodium Laureth Sulfosuccinate, Disodium Laureth Sulfosuccinate, Cocamide MEA, Cocamidopropyl Betaine, Fragrance/Parfum, Decyl Glucoside, Gylcol Distearate, Amodimethicone, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Glycereth-26, Hydrolyzed Silk, Morus Alba Leaf Extract, Elaeis Guineensis (Palm) Oil, Panthenol, Propylene Glycol, Butylene Gycol, Helianthus Annuus (Sunflower) Seed Extract, Cinnamidopropyltrimonium Chloride, Glycerin, Lauryl Alcohol, C11-15 Pareth-7, Guar Hydroxypropyltrimonium Chloride, Polyquatermium-7, C12-13 Pareth-23, C12-13 Pareth-3, Tetrasodium EDTA, Citric Acid, Laureth-9, Trideceth-12, Benzyl Salicylate, Linalool, Methylchloroisothiazolinone, Methylisothiazolinone
Founder, CEO and Owner of It’s a 10 Haircare
Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world.
A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients.
Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta, and Regis.
Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative nature, she’s designed and continues to run several meaningful initiatives:
Giving back to the communities that have supported It’s a 10 Haircare is also a priority. Carolyn’s life is intertwined with her customers and devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. These are just a few of the advocacy programs they’ve supported:
- Leaping Bunny
- Comfort Cases
- Puerto Rico Hurricane Relief Efforts
- Right Action for Women (Christina Applegate’s Breast Cancer Foundation)
- Boys and Girls Club
- Children’s Diagnostics
- Red Cross America
- Leukemia & Lymphoma Society
- Best Buddies International
In 2017, Carolyn made history as her company became the first indie-owned (not to mention female-owned) hair care brand to run a national Super Bowl spot. Proudly featuring individuals from all walks of life, Carolyn positioned the spot as a tribute to celebrating our nation’s diversity and to bringing Americans together, one hairstyle at a time. “This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” she said. “I’ve always gone where they don’t go, and there is no better time to push the envelope.”
Later that year, it’s a 10 Haircare founded National Love Your Hair Day on October 10th to champion diversity in beauty and challenge everyone to embrace their uniqueness. The brand continues to celebrate this important holiday year after year with huge activations across the country, including a Times Square takeover and national sampling campaign that distributed more than 100K Miracle Leave-Ins.
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We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.