IT'S A 10 POTION 10 MIRACLE REPAIR DAILY SHAMPOO
Vendor: IT'S A 10
It’s a 10 Potion 10 Miracle Repair Shampoo… Restore and Replenish Every Time You Wash
Unlike shampoos that strip away hair’s natural oils and resiliency, It’s a 10 Potion 10 Miracle Repair Shampoo actually strengthens and corrects hair with each use. This rich, color-safe formula builds to a thick, foamy lather that penetrates the entire hair shaft from roots to tip, healing the cuticle and sealing dry, split ends. Essential natural compounds and botanical moisture impart silky softness and manageability while also protecting against environmental stressors and heat styling. Gentle and clean rinsing, hair is left feeling strong, bouncy, and full of body. Over time, hair’s condition improves to its absolute best – vibrant and beautiful in every way.
Coffee Seed Oil: a rich antioxidant with strong anti-aging properties that defend hair’s naturally healthy state
Golden Bamboo Extract: one of nature’s antibiotics and anti-fungals, this natural essence protects against environmental damage and other stressors like heat styling
Indian Gooseberry Extract: known for its intensive nourishing properties, this fruit-based extract stimulates new hair growth and helps retain moisture through Vitamin C
Dog Rose Extract: high levels of Vitamin C and other antioxidants make this botanical compound excellent for repairing damage brought on by aging, UV light, heat, and other environmental conditions
Linalool: plant-based shaper and fragrance
Panthenol: a highly effective strengthener
Apply approximately 3-4 pumps of product into palm of hands, work through wet hair with hands, gently moving from root to tip.
A rich, explosive lather will coat the entire scalp and length of hair.
Rinse thoroughly with warm water, making sure to completely rinse areas behind the neck and ears.
It is a color safe formula that is safe for everyday use and suitable for all hair types.
Follow with other Potion 10 products for optimum results.
Aqua (Water/Eau), Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Cocamidopropyl Betaine, Fragrance/Parfum, Decyl Glucoside, Fragrance/Parfum, Coffea Arabica (Coffee) Seed Oil, Bambusa Vulgaris Leaf/Stem Extract, Phyllanthus Emblica Fruit Extract, Rosa Canina Fruit Oil, Glycol Distearate, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Lauryl Alcohol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Glycereth-26, C11-15 Pareth-7, Laureth-9, Trideceth-12, Glycerin, Citric Acid, Panthenol, Linalool, Benzyl Benzoate, Hexyl Cinnamal, Methylchloroisothiazolinone, Methylisothiazolinone
Founder, CEO and Owner of It’s a 10 Haircare
Carolyn Aronson is a successful entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world.
A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist and salon owner, and continues to hold licenses in multiple states. It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle. She began with a star product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favorite product with their clients.
Now a successful, global hair product company with a passionate celebrity and consumer following, It’s a 10 Haircare products are sold in more than 25,000 professional independent salons and 15,000 professional salon chains like Ulta, and Regis.
Carolyn’s brand has helped women and men across the globe look and feel their best, while also allowing Carolyn to pursue her key priorities: Making the world a better place, raising a successful family and creating a culture that embraces diversity. With her kind and creative nature, she’s designed and continues to run several meaningful initiatives:
Giving back to the communities that have supported It’s a 10 Haircare is also a priority. Carolyn’s life is intertwined with her customers and devoted fan base that has made the difference through feedback, shared stories and heartfelt recommendations. These are just a few of the advocacy programs they’ve supported:
- Leaping Bunny
- Comfort Cases
- Puerto Rico Hurricane Relief Efforts
- Right Action for Women (Christina Applegate’s Breast Cancer Foundation)
- Boys and Girls Club
- Children’s Diagnostics
- Red Cross America
- Leukemia & Lymphoma Society
- Best Buddies International
In 2017, Carolyn made history as her company became the first indie-owned (not to mention female-owned) hair care brand to run a national Super Bowl spot. Proudly featuring individuals from all walks of life, Carolyn positioned the spot as a tribute to celebrating our nation’s diversity and to bringing Americans together, one hairstyle at a time. “This ad captures the true diversity within American culture – we are all perfectly imperfect in our own way,” she said. “I’ve always gone where they don’t go, and there is no better time to push the envelope.”
Later that year, it’s a 10 Haircare founded National Love Your Hair Day on October 10th to champion diversity in beauty and challenge everyone to embrace their uniqueness. The brand continues to celebrate this important holiday year after year with huge activations across the country, including a Times Square takeover and national sampling campaign that distributed more than 100K Miracle Leave-Ins.
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We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.