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AG HAIR SET IT STRAIGHT

$16.22
Vendor: AG HAIR CARE

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SET IT STRAIGHT Argan Straightening Lotion Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity resistant straightening lotion...
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SET IT STRAIGHT

Argan Straightening Lotion

Argan-infused Set it Straight wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier.

Smooth Factor: 1 2 3 4 5
Hold Factor: 1 3 4 5

  • Argan oil – sustainably sourced fair-trade organic Moroccan argan oil is rich in antioxidants and vitamin E keeping hair smooth, soft and repaired
  • Dimethicone copolyol – softens, shines and smoothes hair while providing thermal protection
  • Silk protein – adds moisture, strength, elasticity and shine
  • Polyquaternium-10 – reduces static electricity, enhances the feel of hair, and provides sheen and suppleness
  • Alcohol-free – formulated in a soothing natural base that won’t dry out hair
  • Herbal extracts – soothe the scalp while adding shine to the hair.

Set it Straight is the go-to foundational product for many stylists—every style gets a little Set it Straight to smooth and add shine before continuing the rest of the styling regime.

When you use any AG Smooth product, you’re helping women in one of the poorest regions of Morocco lead change. That’s because the Argan in Smooth is sourced using sustainable and organic farming methods and is produced by local women of the Berber tribe. The income these women receive gives them independence, supports them and their families, and helps them educate their children.

 

 

Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.

Water (Aqua, Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG 40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

ABOUT AG

We Make Products That Work. 

We pride ourselves on our meticulous selection of natural ingredients, ensuring they are gentle on hair but that they also deliver results. If we don’t believe in the integrity of the ingredient, simply put, we won’t use it. Which is why we leave out common ingredients like salt, paba, parabens and DEA.

Hair care and innovation are our passions. With 27 years of experience, we understand the complexity and intricacies of different hair types and our labs are constantly researching new solutions that both work and are good for your hair.

 

We Create A Different Standard Of Beauty. 

We don’t think of beauty in the traditional sense. It’s more than how you look. At AG we’re most inspired by simplicity and confidence. While we look to magazines and runway shows for hair trends, it’s the girl reading the magazine that we are drawn to and the effortless style we see on the street outside the show that truly fascinates us.

By choosing simple natural ingredients that work – we’re giving you the results to be confident about your hair and ultimately yourself. To us, nothing is more beautiful.

OUR STORY

After an early career in hairdressing in England, John Davis moved to Vancouver and met his partner in life and business, Lotte, who was then fully immersed in retail merchandising and design. It wasn’t long before they combined John’s expertise in hair styling and product performance, with Lotte’s creative and marketing background, founding AG Hair in 1989.

Seeing an opportunity for better quality hair products within the salon industry, they began formulating their own, using only the best ingredients in abundant proportions to ensure their products delivered on the promise. They started by filling bottles by hand out of their Vancouver home. Demand grew faster than they could have anticipated, and it was not long before they moved their operation into a full scale manufacturing facility. Today AG can be found in thousands of salons around the world.

AG still manufactures its own products in Vancouver, and the same entrepreneurial, family-owned spirit that made the company successful from the start is very much a part of AG’s culture today.

WE CARE

Giving back is part of our corporate DNA. Our outreach extends all the way across the globe to Africa through our Every Bottle Counts campaign. But AG is also active in supporting national charities across Canada and the US as well as local charities in our Vancouver community.  For us real beauty comes from real purpose.

 

AWARDS

We offer FREE Standard Shipping on all U.S. merchandise orders $50 and over (excluding taxes).

Shipping Method Costs Total Delivery Time
REGULAR SHIPPING
$50.00 and up
FREE 5-8 BUSINESS DAYS
STANDARD SHIPPING
$0.00 - $49.99
$5.95 3-5 BUSINESS DAYS
PRIORITY MAIL
$0.00 and up
$9.95 3-5 BUSINESS DAYS
PRIORITY MAIL EXPRESS
$0.00 and up
$16.95 2-3 BUSINESS DAYS

We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.

Learn more about our SHIPPING and RETURNS AND EXCHANGES policies.