12 BENEFITS Love At First Lather

Vendor: 12 BENEFITS


Plant sugar! This is what we use in our new generation hair cleanser, 12 Benefits™ Love At First Lather. Our innovative shampoo foam nurtures your hair with a signature blend...
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Plant sugar! This is what we use in our new generation hair cleanser, 12 Benefits™ Love At First Lather. Our innovative shampoo foam nurtures your hair with a signature blend of natural sugar, coconut oils and sunflowers, and contains only 9 good-for-you ingredients.

Unlike any shampoo you've used, Love at First Lather does not require the typical "scrubbing" action to produce lather.*  A controlled scalp massage with your fingertips activates our ultra-rich foam and immediately suspends perspiration and scalp oils, leaving hair clean, moisturized, and in ideal condition.

Why is Love at First Lather better for your hair?  Without excessive friction, cuticles are left undisturbed, the scalp does not become dry, your color radiance is preserved and frizz is reduced.

Love at First Lather is great for colored hair and highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing).

Free of sulfates, parabens, and silicone. Sunflower extract (a natural sunscreen) prolongs and gives radiance to your haircolor.

12 reasons why you should use 12 Benefits™  Love At First Lather moisture balancing mousse shampoo:

• Bursts of foam to gently cleanse +
• Rich lather +
• Ideal moisture benefits +
• All natural formulation +
• Plant derived sugar cleanser +
• Sunflower extract to prolong color radiance +
• Sulfate free +
• Silicone free +
• Paraben free +
• Cuticles are protected from damage +
• Resists color fade +
• Hair longevity ingredients keep hair youthful

Lather is necessary to suspend, rinse, and wash away perspiration and scalp oils.

If your hair texture is fine and you usually need more oomph for your hair, rinse Love At First Lather a little longer than usual with warm water for major volume in your fine hair.

 Our goal at 12 Benefits™ is to help hairstylists improve their craft.  We do this by developing each 12 Benefits product with the fewest number of impactful and safe ingredients. This philosophy helps us deliver superior performing haircare for professionals to achieve extraordinary results for their guests.

We became a company in 2009 and launched our first hair treatment in 2010. Still an independent, family-owned brand today; our 12 Benefits team has decades of beauty experience and a strong desire to delight our customers.

12 Benefits simple and effective formulas work well with every hair texture and condition and best suits individuals with extreme quality standards.

And, we love what we do!


We offer FREE Standard Shipping on all U.S. merchandise orders $50 and over (excluding taxes).

Shipping Method Costs Total Delivery Time
$50.00 and up
$0.00 - $49.99
$0.00 and up
$0.00 and up
$16.95 2-3 BUSINESS DAYS

We hope that you will be pleased with your order. If for any reason you're dissatisfied with your purchase, we will gladly offer a refund or exchange on all products returned to us within 45 days from the time of purchase, provided they are returned in their original packaging, in an unopened and unused condition.

Learn more about our SHIPPING and RETURNS AND EXCHANGES policies.